sexta-feira, 22 de fevereiro de 2008

Fw: Sony Paid Warner Bros. $400 Million to Go Blu-Ray?

URL:
http://rss.slashdot.org/~r/Slashdot/slashdot/~3/239620648/article.pl
eldavojohn writes "How much would you pay to be the leading video media
technology right now? Is $400 million too much? Sony didn't think so
and this article speculates that's how they won the Hi-Def format war.
'With billions of dollars in global sales at stake, experts had
predicted the Toshiba-Sony battle would go on for years - not unlike
the 1980s battle of videotape formats between VHS (Matsushita) and
Betamax (Sony). That war lasted a decade, leaving Sony battered and
humiliated. So how did this epic battle come to such an abrupt end? The
answer lies in part with the bruising Sony experienced with Betamax,
which, like Blu-ray, was also the better product on paper.'"

Read more of this story at Slashdot.

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